Geo & Language Smart Routing
One printed code, every market covered. Journeys detects a visitor's country, region, and language and sends them to the version of your content built for them.
The Challenge
Multi-market packaging is expensive
Printing a different QR code per country or language multiplies production costs and creates versioning headaches.
Language mismatches lose customers
Sending a Spanish-speaking visitor to an English-only page hurts conversion, especially for menus and offers.
Regional offers need regional links
A promotion valid in one region often isn't valid in another, but a static link can't tell the difference.
The Sprykit Solution
Country & region rules
Route visitors by country or region to the storefront, pricing, or menu that applies to them.
- Country-level rules
- Region-level overrides
- Fallback default for everywhere else
Base-language matching
A rule for "es" automatically matches es-MX, es-ES, and every other Spanish locale—no need to list every variant.
- Base-language aware matching
- Browser-reported language detection
- No manual locale lists
Per-destination reporting
See conversions, dwell time, and device mix broken down by which localized destination visitors landed on.
- Per-destination conversions
- Geo breakdowns per destination
- Weekly digest of routing activity
Real-World Success
A restaurant group that localized menus across three countries
country-specific menus served from a single printed QR code
increase in menu engagement after routing by language
QR design used across every location
Perfect For
Localized menus
Send diners to the menu in their language and currency without printing separate table tents per market.
Region-specific offers
Run a promotion that's only valid in certain regions and route everyone else to your standard page.
Multi-market packaging
Print one package insert and let country detection handle the rest, instead of shipping region-specific print runs.
Routing Insights
a rule targeting a base language like this also matches es-MX, es-AR, and more
printed QR code covering unlimited countries and languages
visibility into which destination each region converts best on
rules update instantly without touching the printed code
Serve every market from one link
Route by country, region, and language with Sprykit Journeys and stop printing a QR code per market.
Base-language matching included • No reprinting required