Short URLs for campaign tracking
Replace messy, unbranded URLs with short links that stay on brand, stay readable, and deliver performance data for every marketing push.
The Free plan needs no card.
The challenge
- Unbranded, messy links
- Long URLs look untrustworthy in ads, social posts, and SMS—hurting click-through rates.
- Limited attribution
- Without a consistent link strategy, teams struggle to connect clicks to channels and outcomes.
- Fragmented tooling
- Campaign links live in spreadsheets, ad managers, and emails with no single source of truth.
The Sprykit solution
Branded short links
Launch memorable, on-brand short URLs for every campaign, channel, and creative.
- Custom domains
- Readable slugs
- Instant updates
Performance analytics
See clicks, referrers, device breakdowns, and daily trends in one dashboard.
- UTM parameters built in
- Channel comparisons
Campaign operations
Standardize naming conventions and asset reuse across teams.
- Bulk creation
- Role-based access
What changes
Every channel gets its own link, and every link reports the same five breakdowns.
- 5
- Breakdowns per click: device, OS, browser, country and referrer.
- UTM
- Campaign parameters built into the link, not bolted on afterwards.
- Scan vs. click
- Offline scans are distinguished from online clicks, not merged into one number.
Where teams use campaign links
Paid social
Keep ad URLs clean, readable, and optimized for mobile-first audiences.
Example: Swap destinations mid-flight without pausing ads.
Email campaigns
Track which segments and CTAs get the most clicks.
Example: Compare subject lines against link-level clicks.
Video and podcasts
Create short links that are easy to say, remember, and type.
Example: Count clicks from each influencer callout.
What you get
- 5
- Breakdowns on every click: device, OS, browser, country and referrer.
- UTM
- Campaign parameters built in, carried through to your analytics.
- Scan vs. click
- Source attribution distinguishes a QR scan from a direct link click.
- Your domain
- Branded short links on sps.to or a custom domain of your own. (Plan-gated.)
Related use cases
Ready to measure every campaign?
Use Sprykit short URLs to stay on brand, stay trackable, and launch faster across every channel.
The Free plan needs no card.