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Short URLs for Print Collateral

Connect offline marketing to digital outcomes with short links that are easy to read, remember, and measure.

The Challenge

Static print assets

Once printed, URLs can’t be updated without reprinting.

No attribution

It’s hard to prove whether billboards, flyers, or packaging are driving results.

Design constraints

Long URLs break layouts and create clutter in print designs.

The Sprykit Solution

Memorable short links

Use clean short URLs that fit perfectly on signage, packaging, and mailers.

  • Branded domains
  • Readable slugs
  • Easy to type

Dynamic destinations

Update link destinations without changing the printed URL.

  • Swap promos
  • Seasonal redirects
  • A/B test landing pages

Offline attribution

Track scans and clicks from print with full analytics.

  • Location insights
  • Time-of-day reporting
  • Device breakdowns

Real-World Success

A CPG team that proved packaging performance

45%

increase in landing page traffic from packaging updates

8

campaigns rotated without reprinting assets

2.4x

ROI improvement from offline attribution

Where Print Links Work Best

Product packaging

Drive buyers to instructions, reorders, or loyalty programs.

Example: Rotate seasonal offers without new packaging.

OOH & signage

Connect billboard and in-store traffic to promotions.

Example: Track which locations drive the most visits.

Direct mail

Measure response rates from printed mailers.

Example: Compare response by segment and region.

Offline Insights

60%

of consumers will type a short link from print

3x

higher recall for branded short URLs

5 min

time to update destinations for seasonal promos

100%

visibility into offline campaign performance

Bring print to life

Make every offline asset trackable with Sprykit short URLs that stay flexible.

Unlimited redirects β€’ Always-on analytics

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