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App Store & OS Smart Routing

Stop printing three different QR codes for three different audiences. Journeys detects device, OS, and browser and routes each visitor to the right destination instantly.

The Challenge

One code, three audiences

iPhone, Android, and desktop visitors all need a different destination from the same printed QR code.

Printed codes can't branch

A static QR code only points to one URL, so teams either pick a lowest-common-denominator landing page or print multiple codes.

Lost installs

Sending Android users to an App Store link (or the reverse) kills conversion before the download screen even loads.

The Sprykit Solution

Device & OS detection

Journeys reads the visitor's device, OS, and browser at scan time and routes instantly—no interstitial page required.

  • iOS → App Store
  • Android → Google Play
  • Desktop → your website

One rule set, every platform

Build the routing logic once in a visual rule builder and it applies to every scan of that QR code, forever.

  • Tiered rules with fallback default
  • No app or SDK required
  • Works on any printed or digital QR

Per-rule attribution

See exactly how many visitors were routed by each rule, so you know install volume by platform without guessing.

  • Per-rule visit counts
  • Device & OS breakdowns
  • Conversion by destination

Real-World Success

A mobile app team that consolidated three QR codes into one

1

QR code replacing separate iOS, Android, and desktop codes

+22%

increase in completed app installs from routed scans

0

interstitial pages between scan and store listing

Perfect For

Product packaging

Print one QR on packaging or in-store signage and let every customer land on the right store listing.

Example: Same box, same QR code, correct app store every time.

Posters & out-of-home

Run one poster campaign across markets without printing a device-specific variant for each placement.

Example: Route foot traffic from a billboard straight to the right install flow.

Event badges & flyers

Hand out a single flyer at a conference and route attendees to the store their phone actually supports.

Example: Desktop scanners from a laptop camera land on your marketing site instead.

Routing Insights

2

major mobile platforms most apps need to route between

95%

confidence threshold before Journeys calls an A/B winner on any variant

1

dashboard for scans across every device and OS

24/7

routing rules stay live with no reprinting

Send every scan to the right store

Set up device and OS routing once with Sprykit Journeys and stop losing installs to the wrong link.

No app or SDK required • Works with any QR code

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