A/B test any destination
Offline traffic doesn't have to be a black box. Split any routing tier—or your default destination—across weighted variants and let Journeys tell you which one actually wins.
The Free plan needs no card.
The challenge
- Print can't be split-tested the way ads can
- A flyer or table tent has one QR code, so testing two landing pages has always meant printing two batches and guessing at the split.
- Small samples produce noisy "winners"
- Calling a winner after a handful of scans leads teams to act on random variation instead of a real effect.
- Manual tracking doesn't scale
- Spreadsheet-based split tests break down once more than one campaign or location is running at a time.
The Sprykit solution
Weighted variant splits
Split any routing tier—or the default destination—across variants by percentage, all from the same printed QR code or short link.
- Percentage-based traffic splits
- Works on any tier, including the default
- Change weights anytime without reprinting
Automatic winner detection
A two-tailed statistical test at 95% confidence—with minimum sample-size guardrails—tells you when a variant has genuinely won.
- "Winner", "keep testing", or "not enough data"
- Minimum sample-size guardrails
- No manual significance calculations
Per-destination analytics
Compare conversions, dwell time, and device or geo breakdowns for every variant side by side.
- Conversion rate per variant
- Dwell time comparison
- One-click apply winner
What changes
A printed code becomes an experiment, and the platform — not you — decides when it has an answer.
- 95%
- Two-tailed statistical confidence required before a winner is declared.
- 100
- Reached visitors per variant before a winner can be called at all.
- 1
- Printed code used for the entire test.
Perfect for
In-store signage
Test two offer pages from the same window cling or counter card without printing two versions.
Example: Half of scans see Offer A, half see Offer B, until a winner emerges.
Print and direct mail
Split a mailer's QR code across landing page variants to find the highest-converting layout before your next print run.
Example: Roll 100% of traffic to the winning page for the next mailing.
Event and trade show booths
Test which call-to-action converts best on booth signage across a multi-day event.
Example: Journeys flags a confident winner before the event even ends.
What you get
- 95%
- Two-tailed statistical confidence required before a winner is declared.
- 100
- Reached visitors per variant before any winner can be called — below that the verdict is “not enough data”.
- 3
- Verdicts the test can return — winner, inconclusive, or not enough data.
- CSV & PDF
- Full journey reports, exportable for clients and stakeholders.
Related use cases
Test destinations, not guesses
Run statistically sound A/B tests on your offline traffic with Sprykit Journeys.
The Free plan needs no card.