A/B Test Any Destination
Offline traffic doesn't have to be a black box. Split any routing tier—or your default destination—across weighted variants and let Journeys tell you which one actually wins.
The Challenge
Print can't be split-tested the way ads can
A flyer or table tent has one QR code, so testing two landing pages has always meant printing two batches and guessing at the split.
Small samples produce noisy "winners"
Calling a winner after a handful of scans leads teams to act on random variation instead of a real effect.
Manual tracking doesn't scale
Spreadsheet-based split tests break down once more than one campaign or location is running at a time.
The Sprykit Solution
Weighted variant splits
Split any routing tier—or the default destination—across variants by percentage, all from the same printed QR code or short link.
- Percentage-based traffic splits
- Works on any tier, including the default
- Change weights anytime without reprinting
Automatic winner detection
A two-tailed statistical test at 95% confidence—with minimum sample-size guardrails—tells you when a variant has genuinely won.
- "Winner", "keep testing", or "not enough data"
- Minimum sample-size guardrails
- No manual significance calculations
Per-destination analytics
Compare conversions, dwell time, and device or geo breakdowns for every variant side by side.
- Conversion rate per variant
- Dwell time comparison
- One-click apply winner
Real-World Success
A retail chain that found a 95%-confident winner in one print cycle
statistical confidence required before Journeys calls a winner
conversion lift from the winning destination variant
printed QR code used for the entire test
Perfect For
In-store signage
Test two offer pages from the same window cling or counter card without printing two versions.
Print & direct mail
Split a mailer's QR code across landing page variants to find the highest-converting layout before your next print run.
Event & trade show booths
Test which call-to-action converts best on booth signage across a multi-day event.
Testing Insights
confidence level required for a statistically valid winner
statistical test used to compare variant performance
spreadsheets needed to track significance
of traffic can be shifted to the winner in one click
Test destinations, not guesses
Run statistically sound A/B tests on your offline traffic with Sprykit Journeys.
95% confidence threshold • Minimum sample-size guardrails